As major film fans, we were more than excited to creatively support Kane Parsons’ latest horror thriller BACKROOMS through various channels. Two weeks before its release (which, by the way, is today), we had already brought the backrooms into cinemas via the back entrance. Rarely has there been such an immersive dive into a film world, sometimes even the cinema’s emergency exit has to play along. On top of that, we rolled out a large-scale tape-door campaign across Germany’s biggest cities. Our intern now has seven fingers, but maybe that was already the case… or was it?
