In the film “The Men Who Stare at Goats,” George Clooney must kill innocent goats by merely staring at them. This caused sleepless nights for the self-proclaimed goat lover. Neverest was promptly commissioned to do penance on Clooney’s behalf: For the benefit of a project by CARE Deutschland-Luxemburg e.V. and on behalf of Kinowelt, Neverest organized a charity screening for the film’s premiere. The evening’s proceeds were used to purchase goats for a good cause: as livestock for families living in poverty in third world countries. Celebrities from film, music, and entertainment were invited. However, the guests of honor were different: 70 goats lined the red carpet, making it a highlight for press and guests. Surrounded by the New Earth Army teams, our cooperation partner the German Federal Association of Goat Breeders, and a genuine Goat Queen, around 3000 euros in donations were collected. With this, 100 goats could be provided to families in need.
