Among colleagues in the killer elite, it’s of course unsurprising: you’re aiming for the target audience. So where to put the sniper? To Gamescom 2015! However, in order to meet 345,000 visitors, we already had to clone the agent. Several times and with success. No need for mugshots or crime scene photos later, just enthusiastic fans. This is thanks to the cooperation with the game manufacturer SQUARE ENIXincl. World premiere of the film trailer on the spot succeeded. To paraphrase a quote from northern Germany, “Don’t be long winded, barcode your neck!”
