Colleague Kimo in the last meeting: “Imagine this: Berlin, playgrounds, right between apartment blocks, fire walls, thousands of square meters, little to no rent for walls, long-term design with painted brands/characters on the playgrounds. 10, 20, 30 years. Doesn’t matter. Motifs also interchangeable. 100% target group together with the target group!” Long silence, then thunderous applause. The brilliant moment of the proposal: no classic, commercial utilization, but rather embracing pop culture-relevant themes with long running times. A real multiplier for big franchises from Star Wars to Ice Age, not to mention all the superheroes from various universes. Iconic, isn’t it?
