The web went wild for Peter immediately: worldwide more than 350,000,000 views of the trailer in the first 24 hours! The pressure just needed to hit the streets. The best way to help with that is a simple yet efficient mechanism: a nationwide cinema tour with a strong call-to-action element. “NO WAY HOME” is also what the subsequent over 4,000,000 cinema-goers find…
Grudge Match? Going All Out!
Warner Bros.
